Dealer's Choice

A reinvention of poker player marketing and branding to fit the modern landscape

ALL IN The Family

The marketing and branding of poker players has changed dramatically since the old days when patches were falling from the sky. How is the industry adjusting, and does ALL IN have the answer with its new agency that represents the likes of Chris Moneymaker, Joe Cada, Tiffany Michelle, Chino Rheem, and Layne Flack?

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  • The Pitfalls Of Playing Exploitatively - Sometimes, when talking about poker strategy, the sheer number of variables in play can complicate an otherwise simple point. For this reason, I prefer to begin by analyzing a much simpler game: Rock Paper Scissors. Advice from Vanessa Rousso

  • Main Stay - It’s an intimidating thing walking into the Rio to play any event, let alone the Main Event. My biggest piece of advice is to just play your own game of poker. Advice from Jay Farber

  • Standard Deviation - What people call a “standard” play is usually a generic solution to a poorly described problem. A good solution, conversely, is robust and addresses a problem that is understood in fine detail. Read More

  • The Pot’s The Limit - Pot-Limit Omaha is a crazy game from an action perspective. Add unlimited re-buys for the first three levels to the mix, and it barely resembles real poker at all. Maybe that’s part of why, since 2008, the World Series of Poker has mostly been a re-buy-free zone. Advice from Layne Flack

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  • Pacific Heights Hand 5

    By George, He’s Got It! Poker is a skill game, but winning a big tournament has to involve some degree of luck. Winning multiple tournaments, however—that brings us back to skill! Read More

  • Pacific Heights Hand 4

    Negreanu Burns Burns. Do your best to act and react the best way possible in each situation … and then don’t second-guess yourself! Read More

  • Pacific Heights Hand 2

    Kings, Queens, and Guillotines. The right play depends on what story you’ve been telling throughout the hand. Read More

  • Pacific Heights Hand 1

    Can't Get No Tsatsis-faction. On the flop and turn, think ahead to the river. Make your read and trust it. Read More

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